May 16
The Cavan Men’s Facebook song

Since I am headed back to Ireland and Cavan in a few weeks I  think I will seek out these Facebook stars for an interview!


Apr 26
The Best Auto Blogs

The internet is a veritable jungle of information, some good, a lot really bad. There is no exception for the automotive industry—there are legions of forums that are devoted to particular makes and models of cars, ranging from the crazy engineers at Hybrid Z to the self-described sophisticated gentlemen at BimmerFest. But where does the best automotive content come from? Without a doubt, blogs.

Automotive Blog
Perhaps the most ubiquitous auto blog is Writers like Travis Okulski and Jason Torchinsky constantly deliver new news stories and commentary pieces that never fail to be interesting. They recently covered how Ford should reintroduce the Ranger as a Ute. While that may or may not be a good idea itself, it does provide some insight into what Ford is doing for the USDM.

Another very popular automotive news source is In addition to text articles they also run a podcast. Where Jalopnik covers just about anything that would be interesting to a car enthusiast, Autoblog takes a different approach. They cover mostly big events focusing on performance plus results with fewer public interest pieces. For example, Jalopnik loves hearing news of wrecked exotics, whereas Autoblog does a better job covering auto shows and explaining what, exactly car companies are doing. So if you would rather read about why Volvo isn’t trying to compete with the BMW 7-series than the guy with the 7 second 240z, then Autoblog may be for you.

While those two are the most popular amongst enthusiasts, there is definitely a market for car talk that isn’t so, well, technical. That’s where comes in. They still cover the important bits, like information about upcoming auto shows and commentary pieces much like Autoblog, but they do it in a more approachable manner, and with a much nicer to look at website.

But my absolute favorite,  is the Top Gear blog, , which boasts contributors like Jeremy Clarkson and the rest of the shows hosts, most of which happened to have been automotive writers in the past. You can expect the same dry British humor that dominates the show in the blog as well.

There are a lot of places to get your car news hot, fresh, and daily, but if you’re going to do it, then have some respect for yourself. Stick to the trusted sites. Finding stuff on Reddit barely counts, Yahoo Cars is only good for the broad strokes, and CNN’s car stories are mediocre at best, and downright false at worst. Stick to these sites and you’ll always be up to date on the car world.

For other automotive blogs and news visit and  for the latest on the Scott Tucker 2013 ALMS season

Apr 17
AdAge Viral Video Awards 2013

The Adage viral video awards are announced.

Samsung won the viral brand of th year with 724,489,026 views of thieir videos from the “Next Big thing is already here campaign”

This video has 17,585,825 views pretty impressive

You can watch all their videos on the Samsung Video Channel on You Tube

For other winners see the full ADage Viral Videos Award report


Apr 9
Time to start blogging again……

It has been a long time since I posted on my blog. One of my biggest issues is time and too much to do. In the past few months I have been very focused on developing strategy for several clients and also teaching a class at Thunderbird School of Global Mangement has kept me very busy. However, as somebody who advocates and teaches strategies for a strong online presence I have run out of excuses to keep my blog current.

I have also been focused on health issues and since the 1st of January I have diligently eaten healthy and I am now a regular visitor to the gym and take yoga, cycling and weight training. I purchased an elliptical machine from but to date it has had limited use as I find the classes at the gym keeps me accountable.  I also go to Weight Watchers and have lost 28 lbs since January.

I am also planning a major trip to Europe this summer and and office and home move.  So although I have been very lax about keeping my blog up to date I think I can cut myself a little slack for the cobblers children not having any shoes!!


Oct 16
Google’s Matt Cutts announces Disavow link tool-Finally!!!!

Finally, in response to their sledge hammer approach to bad links following the Google Penguin update Google now allows you to disavow links.  I am glad Google has finally given webmasters this tool. I have a site in the treatment industry and there are rotten links pointing to it which I had nothing to do with them.  They have hurt the site and nobody will respond to requests to remove the links.  It will be very interesting to see what happens when I submit those links via this tool.

This video from Matt Cutts explains how to use the tool.


Oct 10
Google’s Algorithm grades Romney

Presidential candidate Mitt Romney has been organized by Google’s algorithm as a good definition for the search term “completely wrong” in its image search.  Hilarously when you type this search into Google and do an image search you get several pictures of the Presidential hopeful.

Mitt Romney

He doesnt fare much better in regular search either with articles about this appearing in several places on Google’s front page.

Mitt Romney


Sep 21
5 Ways to take control of your online image

Elixir got a nice mention in this article from details magazine

We have recieved several calls recently about Reputation Management from this article.  Thank you Details :)

Sep 4
Thunderbird School of Global Management – Digital Marketing Course

This week I will start team teaching a digital marketing class to for Thunderbird School of Global Management MBA program with Professor John Zerio.

I will take the role of Adjunct Professor and will guide the students in a much more hands on role to study and learn the basics of digital marketing to enhance their job prospects and create a much broader view of the role digital marketing plays in the business world they will inhabit when they complete their MBA.  We will also cover global issues and the need for corporate governance over digital strategy when dealing with a global presence.

I have long been an advocate of teaching our discipline in the colleges since my days on the SEMPO board and setting up the SEMPO Institute.  It is a pleasure to work with an outstanding organization like Thunderbird and I am very much looking forward to contributing to  this program.

Visit our blog to see the format and vision for the course.



Jun 6
The Perils of showing up drunk in the digital age

I love Liam Neeson and as a fellow Irish Man I don’t doubt he likes a few beers.  This morning when I logged into Facebook there were several posts of Liam drunk on an Irish television show. He was coherent and made sense but he was clearly inebriated.  Now this morning thanks to the viral web it is all over that he showed up drunk.  This talented actor now has a PR nightmare on his hands and I am sure it will blow over eventually but now thanks to You Tube the digital record of what was probably a one off slip up for this very professional actor will stay around forever.  Web sites such as are all carrying the story and the YouTube video has already had 9500 views.

Note to celebrities don’t show up drunk in public your PR agent will not be able to make it disappear off the web.

May 16
How We Recovered from Penguin

I am starting to see some sites hit by Penguin gain rankings again.  I held firmly that one of these sites did not deserve a penalty as many others out there also claim.  One site which has recovered had a  site wide which was removed on the 26th of April.  It also had some links removed two weeks before penguin hit. The site did receive an unnatural links message in WMT. The other site which I said had been hit unfairly has not had any changes made at all. There was nothing to change. Here is what I am seeing using the SyCara ranking tool.  The last pull of rankings was on the 30th of April 6 days after Penguin so gains have happened between the 30th of April and the 15th of May.  Hang in there people there is hope!!

We also had the traffic to one of our blogs return after we filed a DMCA complaint and removed the scrapers which were ranking instead. We also removed the RSS feed from the blog to prevent it happening in the future.

I have removed the keywords to protect the identity of the sites.  But you will see the main issue which is increases in rankings from Lah Lah Land.  (Or is that the penguin enclosure at the ZOO)

Site 1:

Site 2:

Site 3:

I am running some tests on a site which is not back yet which quite frankly deserved it. I will publish everything we did when I see some results. I would rather publish what works than speculate.

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