The Arizona chapter of SEMPO got together for their monthly meeting last week at the offices of Off Madison Ave in Tempe. After hearing Kevin Wilk discuss paid search last month, November’s session had two brief presentations with discussion following each.

After everybody had some time to mingle, James Peggie of Elixir Systems presented about social media and the effects it could have on your brand. After the presentation there was insightful discussion regarding the benefits and risks associated with social media, specifically how social media may have unintended consequences if not handled correctly and could cascade into a reputation management situation.

Josh Yeager of Sitewire followed up with a presentation about online PR and in particular optimized press releases and podcasts. He explored how they can help on many different levels. He mentioned how they allow your clients to spread their message and rank well in the search engines.

All in all a fun meeting and an opportunity to meet some nice people.