I was a huge admirer of Seth Godin but now I am his #1 fan.  In his book Meatball Sundae, (which goes on sale on December 27, 2007) Seth talks about how some companies treat e-mails as an interruption.  He advises that e-mails should be treated as opportunities.

On Tuesday of  this week I e-mailed Seth and asked if he would consider providing some free copies of his book to use as a raffle at an AMA presentation I was giving on the Thursday.  I received a response from him within hours referring me to the person who would handle this.  Today just over 24 hours later I received the books in the mail. Now that is a marketer who has not only lived up my expectations as one of my all time super heroes but has now turned me into a raving fan.

Seth Godin writes practical advice that’s as easy to read as it is hard hitting and accurate.  All our team read his books and I encourage anybody running a business to read ‘Small is the New Big’ and ‘The Dip’ - to find them visit Seth’s bookfeed.