The Search Engine Marketing Professional Organization SEMPO has announced the 2008 board of directors nominee list. As you can see my name included. I would be honored to again serve on the SEMPO board if elected.
The actual voting is internal only to SEMPO. The voting period will open on Wednesday, February 6, 2008 at 5 PM GMT (12 PM ET) and will close on Friday, February 15, 2008 at 10 PM GMT (5 PM ET). The 2008 Board will consist of 13 individuals who will each serve a two-year term.
Link building is becoming an essential ongoing marketing strategy according to Justilien Gaspard at Search Engine Watch. In his article looking at the top challenges facing SEO and Links Building for 2008 he states:
Many sites have enjoyed top rankings for years without being proactive in link development. Once they got top rankings they started to take their rankings for granted. Some feel a sense of “entitlement” to top rankings.
He predicts that more and more established companies will drop from the rankings in 2008 mainly due to lack of online promotion and link development. The people who will take their place are those that make a continual effort to get links.
I think this is very true. Many companies view SEO as one off and when they are ranked they congratulate themselves on a job well done. However this complacency leads to problems down the road where rankings are lost and the panic begins. So my resolution for all clients (and indeed everyone with an online business) in 2008 is to pay close attention to your links and be actively involved in developing new ones. This tactic is vital for continued success in these competitive times.
You could be the lucky winner of a new Google Fridge!! The fridge is being given away by Dan Perry who has just launched his new blog.
What would I do with the fridge if I won it? Well, I would have to make sure that my husband Dylan did not get a hold of it as it would just end up being an extra place for him to hoard his beer!! Perhaps I would use it to store my Weight Watchers treats to stop my kids from eating them all. Its costing me a blooming fortune!!
I have been invovled with the SEMPO Institute since its inception and its been a great experience to see it come to life. This is a great interview by Lee Odden of Top Rank Blog with Terry Plank Dean of the SEMPO Institute which covers the history and mission of the institute in a very clear, concise and accurate manner.
Click here to read the full interview.
In a poll by GSINC Dana Todd founder and president of Sitelab has been voted the top person in search for 2007. Congratulations Dana and congratulations to your favorite charity The Jenna Druck Foundation. Dana has been one of the most influential people in my career and she is a true professional . Her role with SEMPO alone and the SEMPO institute has made a huge difference to the industry. Add to that her vivacious and fun personality and I think she will win again next year. Go Dana!! and a big hand clap from Fionn and the team at Elixir Systems
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