Ad Age daily today reports the move by several States to further scrutinize the Yahoo Google Ad serving deal. You can read the full report here. This is hot on the heels of the congressional hearing on the same subject today. According to CNet’s Declan McCullagh its is probably not going to make a lot of difference to the internet public. Microsoft’s argument is just an echo from the past and its pretty much the same arguement Google put forward against the Yahoo Microsoft deal.
Whatever happens today I personally think that Google’s dominance is not a good thing for consumers. I love Google I think they are a first class organization and a great search engine but you can have too much of a good thing. At least lawmakers are giving this deal scrutiny, it has almost seemed in the past that Google can do what they like. I was expecting this deal to come under closer scrutiny and its a good thing that it has. We will have to wait and see what the outcome is I feel that a rejection of this deal would actually be a good thing for the industry and the consumers. it will be interesting.
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