The Financial Times are predicting that traditional advertising will only grow by 1.6% per year by 2016 if Advertisers do not adopt and respond to the influence of Social Media. An excellent report by Tim Bradshaw Digital Media Correspondent for the Financial Times makes interesting reading. Of course it simply backs up what digital marketers have been saying for a long time maybe 2009 is when the advertising industry will take note. For the full report Click Here
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