Jul 30

Today I received a complaint letter via linked advising me that that my staff were rude when this solicitor called to try and sell us something we did not need.  I do not agree with being rude but sometimes there is only one option with the more determined solicitors and that is say no politely then hang up.    Now I could hang this lead generation company out to dry and print the entire message with their name but I am not that vindictive.  Why do solicitors think any business has time to talk to them. We are very busy people and do not accept calls from solicitors.

So have I finally heard it all.  A written complaint from a solicitor that we would not speak to him and hung up.  Very risky strategy for a solicitor I would say.  When you get rejected suck it up and move on maybe the next company has time to take unsolicited calls.  Taking up more of my time as a busy CEO is not a good idea no matter what this company is offering I would blacklist them because of their disrespect for my time and the time of my employees.  Again I am not suggesting anybody should ever be rude that is not okay but if refusing to take a call from a solicitor and hanging up because they wont go away is rude then so be it.

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Jul 13

Search Engine Strategies San Jose will again host a C-level track aimed at CMO’s and senior level marketers. I was about to blog the whole event and found Bill Hunt’s excellent post on his blog which explains it perfectly for more information on this 1 day track visit Bill’s Blog .

This track was first introduced at SES New York and San Jose promises to be even better with top speakers. Our industry has not done a great job collaborating and educating the traditional marketers about what we do. I love this track because I learn much more about the world of traditional marketing and it helps me communicate much better with this group. I do not believe we have always tried to understand the challenges of the tradtional CMO choosign instead to take the high road that online is better.  Traditional marketing has been around much longer than we have and it is our industry that needs to listen more to be taken seriously.

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Jul 7

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