On Tuesday I moderated a panel titled Integration the New CMO Imperative at SES San Jose. The panelists were,Jessica Kornacki, Vice President of Marketing, Endless Vacation Rentals by Wyndham Worldwide, Sam Decker, Chief Marketing Officer, Bazaarvoice, Inc., Gary F. Spangler, Corporate E-Marketing, DuPont. The session was an excellent insight into the client side of online marketing implementation and the challenges they face taking the brand outside of the borders of the website. The rewards are great and Jessica Kornacki from Endless Vacation Rentals presented a great social media case study they ran this year called Your Fat Chance. Endless Vacation Rentals works with search aagency iProspect who recently took top awards in Forrester Wave for search marketing agencies themselves.
I had the pleasure of interviewing Jessica after the session and you can see our interview here:
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