I see an article on AdAge called What to do when your sponsorhsip goes bad. There is all sort’s of advice on how to protect your brand and avoid mistakes. There is even advice on an exit strategy. Well here’s a newflash when you are dealing with human beings there is always a risk, always a risk that they might turn out to be human. Tiger Woods is fighting an addiction and he has had the guts and courage to stand up in front of the world and admit it. For anybody who has dealt with addiction either themselves or a watched a loved one they will know how hard that was. They will know how hard it is to admit it to anybody let alone to the world. Sexual addiction is no different to any other addiction is is a disease which is categorized by a mental obsession and the phenomena of craving, just like cocaine, alchohol, food, shopping etc. It is progressive and fatal. Does anybody in their right mind think Tiger Woods would have done what he did and wreck his life and his families if he had control over it. I just wish the media would respect what he and his family are going through and leave him alone. My hope is that he finds a path to a healthy recovery and re- build his shattered life with his beautiful family then return to thrill the world with his brillant golfing again .
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