This is an excellent presentation by Dana Todd the CMO of Newsforce. They offer Press Release Optimization tools and paid placement on premium news sites. This presentation is a helpful guide to managing online PR. Today in 2010 despite the startling statistics Dana shares in this presentation I am still amazed at how far behind the curve tradtional PR agencies are in offering these services. I am even more amazed that their clients are not demanding it. I spoke to a fortune 500 company this week and none of their PR is released online. They have a major problem with their online reputation and their very large traditional PR agency offers no online services. Elixir Interactive offers online reputation managent training to traditional PR agencies but have very few takers. Are they just going to wait until they go out of business before they embrace this new world which has been around for 12 years now.
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