One of my favorite topics these days is how to sell more search to the tradtional marketer. I am very passionate about search and I have learned over the years that my passion is not necessarilly shared by the traditional marketer. One of the challenges we face is learning to communicate clearly with the traditional marketers and I believe as search marketers we have done a pretyy bad job of understanding their world. As I said on the panel at SES New York WE need to learn to speak to them and help them integrate search into their marketing mix THEY have the budgets.
This is an interview with Anne Kennedy immedately after the show.
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