Fionn Downhill – Digital Shenanigans

Last night AZIMA hosted its monthly event with speaker Danny Sullivan.  Danny was excellent as always great insights and his warm friendly personality always comes through when he speaks. I continue to be amazed at the growth of AZIMA and the progress they are making in the Arizona market. Under the direction of President Arnie Kuenn AZIma is really putting Arizona on the map for Interactive Marketing.

You can read a video blog post on Danny’s Speech from John Wolfe’s blog here.

Visit Azima’s site for more information on how to join or sponsorship opportunities.

Last week I was interviewed by NPR on a piece about Online Reputation Management.  I was approached by them to discuss a smear campaign against our brand which has been ongoing now for almost a year.  You can listen to the full article Fionn Downhill on NPR

You can also see the full online text version Elixir Interactive on NPR.  I would also like to point out that I was misquoted saying I “get paid $500k for reputation management” I wish that was true.  What I actually said was I had been offered that kind of money but from people I considered to be engaging in criminal activity and we walked away.  We do not work with scammers and criminals. 

There is a hilarious piece when Ed Magedson of Rip Off Report describes working with an SEO company as “doing a deal with the devil”.    Oh Ed please what about your own SEO which Google finally caught up with.  It was his gaming of Google which made the site so successful now he has to suffer like everybody else who gets caught eventually for breaking Google’s rules.

I’m pleased to announce that I’ll be speaking on two panels at the upcoming SES Chicago Conference & Expo.

My first appearance will be on Day 1 (Oct 19^th) at 3:00 on “Brand, Trademark & Reputation Management.”  I’ll be joined by attorney Geoffrey Wozman and moderator Chris Boggs or Rosetta for a discussion about protecting your brand in both paid and organic search. Then on Day 3 (Oct 21^st) I’ll be on a 10:45 am panel discussing “Digital Asset Optimization” with Kaushal Kurapati of Yahoo! and Jim Yu of BrightEdge, again moderated by Chris Boggs. I’ll also be moderating a panel later that day on “Selling Search to the C-Suite.”

I’m looking forward to  lively discussion on both days.