Robert Klara from AdWeek wrote an article published in Ad Week this week about the business of Online Reputation Management. Robert talked to a number of ORM companies and produced a very good report. You can read the full report here.
I have never considered myself to be in the “business” of Online Reputation Management as we are and always have been an SEO company offering Search Engine Optimization Services. Good SEO is the strategy behind ORM and as such I have always considered our ORM campaigns a different version of our SEO services. Today there are so many companies offering ORM as a stand alone product without the SEO emphasis and background that I guess it has become a “Business” I am not sure I agree with that nor indeed do I want to be seen as and Online Reputation Management Company as its forms such a small part of our client base and revenue. Our core business is and always has been Search Engine Optimization and I am passionate about what we do. We turn away almost every lead we get for Online Reputation Management and we get quite a few. In most cases they are not looking for what we have to offer but a quick fix to cover up bad services and legitimate complaints. We have been the victim of a malicious online smear campaign and I can see these very clearly versus a company where there is a pattern of complaints online which point to a serious problem with their business and their services.