“Search Plus Your World”

In case you missed the news earlier this month, Google has taken the next major step toward increasingly personalized search results — and away from any concept of universal results.

“Search Plus Your World” merges the usual public web offerings that we’ve all come to expect from Google with private results shared with you by those in your various social networks. You must be signed into Google, though features such as Gmail or Google Docs, in order to see these private results.

The results are highlighted:

You can turn off these results by clicking the right.

While some pundits have latched on the privacy concerns (it is all too easy to confuse privately shared results with public results and then pass them on to others), another debate has raged about the issue of universal versus personalized search.  If you’re searching for facts or news, you want to know that you are seeing the best sites and blogs and expect that others will see the same.  You don’t just want to see the articles that your friends have rated high, especially if your friends have different political or philosophical views than you do.

The reality is that all search is personalized.  Since 2005, Google has been adding more and more signals to its algorithm in order to figure out where you are searching for and what personal results best suit you.  Even if you are not logged into Google, there are several dozen different indicators that Google can use to make sure that someone searching for real estate in Canada doesn’t see listings from Miami or Denver.

To learn more about the new Google search, check out “Google Results Get More Personal with ‘Search Plus Your World’ .”

Written by Fionn

I am the CEO of Elixir Interactive a search and social media company based in Scottsdale Arizona. Our company specializes in organic Search and SEO for universal search. We are a market leader in the field of Online Reputation Management where we leverage our in- depth knowledge of of search and social media to manage brands and reputations online.

Website: http://www.elixirinteractive.com

One comment on ““Search Plus Your World”
  1. Recommended results can sometimes be a bad though, especially when someone else is using your PC. And a point well made about needing to find the most accurate and well rounded view of what you are searching for as opposed to what your friends/colleagues thought was good. Of course opinions will differ in relation to most every day things we would search for.

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