Feb 11
Easy Irish Soda Bread for St. Patrick’s Day

This recipe is one I have been using ever since my sister shared it with me years ago.  I had made a few loafs of soda bread which would have killed you outright if they were used as a weapon.  My bread always turned out hard and dense.  Every time I make this bread for friends or entertaining I am asked for the recipe so here it is just in time to practice for St. Patrick’s Day.  This bread is made from fresh ingredients with no preservatives therefore it needs  to be  eaten within two days to fully appreciate it. (Usually not a problem).  It also lasts longer stored in an airtight container.   It is delicious eaten with Irish Kerrygold butter available in Trader Joe’s (the cheapest $2.95), Fry’s, Whole Foods or Fresh and Easy.

Recipe:

2 cups of self raising flour (Cheating a little but that is why its called easy)

2 cups of good quality whole wheat flour (I use King Arthur 100% Whole Wheat, Do not use old flour it will impair the taste)

pinch of salt

1/2 oz sugar

1 heaped teaspoon of baking soda

Buttermilk (you can use fat free organic butter milk for a healthier bread. I get at Whole Foods)

Preheat oven to 415 degrees. You need a hot oven to help the bread rise right away.

Mix all the dry ingredients together thoroughly.  Add the butter milk and mix to a loose soft dough.  You will need to use your hands for the final stage or it may get too wet. If your dough does get too wet just add some more wholewheat flour.   Turn the dough onto a floured board and knead into a round loaf.  Score the top in a cross.  Place in the oven and bake for 50 mins or so.  To check if the bread is cooked pierce with a sharp skewer and if its dry the bread is cooked but my favorite way is to turn the bread over and tap the bottom if it has a hollow sound its cooked.  The loaf should be golden brown.

To ensure you bread is crusty but not too hard immediately on removing from the oven wrap in a clean tea cloth which has been soaked in water with the excess water wrung out.  The bread will steam.  Leave for about 10 minutes and unwrap.  Your bread will be crusty on the outside but not hard and moist and soft on the inside.

Another great way to eat this bread is to top it with mature Irish Cheddar available from Fry’s or Costo.  Needless to say Costco is the cheapest.  It is also great sliced and topped with thinly shaved smoked salmon sprinkled with lemon juice.  The imported scotch salmon from Trader Joe’s is the best.

Enjoy:

Feb 5
Accelerate! Content Marketing Guide Nominated for Small Business Book Award in Marketing Category

Any small or mid-size business that has sought online growth over the past few years knows that content marketing is one of the most important strategies. Arnie Kuenn, Founder and President of Vertical Measures, a company that provides Internet marketing services, penned the book, Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing. The book has been nominated in the 2012 Small Business Book Awards in the category of Marketing and serves as a playbook for business owners and anyone who owns a website by providing the eight key steps to content marketing.

There are many ways to go about effective marketing and others which can have the opposite effect; non-effective marketing tactics can actually damage a small company’s reputation. The companies that are succeeding right now are the ones creating content that engages their customers and brings in business. That’s where this book comes in! By following the clearly outlined steps in the book, businesses receive tried and tested strategies that come from hard knowledge.

Accelerate! gives readers a comprehensive understanding of what it takes to execute a successful content marketing plan, no matter how big or small the business. The best-seller is available for sale at Amazon.com and on Kindle and offers case studies, the best and most-used tools in the industry along with contributions from industry experts including; Jay Baer, Joe Pulizzi and Rand Fishkin.

The Small Business Book Awards recognizes business books published in 2011 that made a difference to small business owners, managers and startup entrepreneurs.

Voting is officially underway and will take place through February 16th. Anyone can vote by going to the Small Business Book Awards website: http://bookawards.smallbiztrends.com/marketing_2011/accelerate-3/. Last, year, 41,000 votes were cast with the top 10 winners designated as the Best Small Business Books of 2012.

About the Author

Arnie Kuenn is the founder and president of Vertical Measures, a search, social and content marketing company based in Phoenix, Ariz. He has held executive positions in the world of new technologies and marketing for more than 20 years. Kuenn is also the author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing.

 

Feb 2
British Airways tell me you are joking??..surcharges cost the same as a flight.

I was researching a trip to London in March and thought I would use my frequent flyer miles. I simply cannot believe that BA would even think it is realistic to charge $616 per ticket in fees and surcharges.  I can buy a ticket for that.  What is the point of frequent flyer miles if you end up paying the same as you would on another carrier anyways.  These credit cards come with fees.  The last time I used the tickets just a year ago the surcharge of just over $300 an increase of 100%.  BA what are you thinking…do you want to lose a customer I do travel and pay full fare too that’s how I get the miles in the first place as well as the credit card.