Any small or mid-size business that has sought online growth over the past few years knows that content marketing is one of the most important strategies. Arnie Kuenn, Founder and President of Vertical Measures, a company that provides Internet marketing services, penned the book, Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing. The book has been nominated in the 2012 Small Business Book Awards in the category of Marketing and serves as a playbook for business owners and anyone who owns a website by providing the eight key steps to content marketing.
There are many ways to go about effective marketing and others which can have the opposite effect; non-effective marketing tactics can actually damage a small company’s reputation. The companies that are succeeding right now are the ones creating content that engages their customers and brings in business. That’s where this book comes in! By following the clearly outlined steps in the book, businesses receive tried and tested strategies that come from hard knowledge.
Accelerate! gives readers a comprehensive understanding of what it takes to execute a successful content marketing plan, no matter how big or small the business. The best-seller is available for sale at Amazon.com and on Kindle and offers case studies, the best and most-used tools in the industry along with contributions from industry experts including; Jay Baer, Joe Pulizzi and Rand Fishkin.
The Small Business Book Awards recognizes business books published in 2011 that made a difference to small business owners, managers and startup entrepreneurs.
Voting is officially underway and will take place through February 16th. Anyone can vote by going to the Small Business Book Awards website: http://bookawards.smallbiztrends.com/marketing_2011/accelerate-3/. Last, year, 41,000 votes were cast with the top 10 winners designated as the Best Small Business Books of 2012.
About the Author
Arnie Kuenn is the founder and president of Vertical Measures, a search, social and content marketing company based in Phoenix, Ariz. He has held executive positions in the world of new technologies and marketing for more than 20 years. Kuenn is also the author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing.
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February 13th, 2012 at 4:12 pm
Great achievement. And definitely something to keep an eye out for at the book store if it is something that is making a difference to small business owners. In the current economic climate small business owners are getting hit so hard, literally every little helps.