This week I will start team teaching a digital marketing class to for Thunderbird School of Global Management MBA program with Professor John Zerio.
I will take the role of Adjunct Professor and will guide the students in a much more hands on role to study and learn the basics of digital marketing to enhance their job prospects and create a much broader view of the role digital marketing plays in the business world they will inhabit when they complete their MBA. We will also cover global issues and the need for corporate governance over digital strategy when dealing with a global presence.
I have long been an advocate of teaching our discipline in the colleges since my days on the SEMPO board and setting up the SEMPO Institute. It is a pleasure to work with an outstanding organization like Thunderbird and I am very much looking forward to contributing to this program.